Common Mistakes Brands Make on Instagram and How to Avoid Them

Did you know there are over 200 million businesses on Instagram? 

However, not all of them enjoy a higher level of visibility or following. While it widely depends on the nature of the business, it also has a lot to do with how these businesses are promoting themselves on the platform.

Instagram offers a myriad of opportunities for businesses to protect their brand, but if you are not using it right, it will not yield the results you were hoping for.

In this post, we will be highlighting a few key mistakes that marketers and brands make on Instagram. If you are looking to boost your presence and gain a wider audience for your account, you may find this helpful. Let’s have a look!

Not Having a Complete Bio

One of the most common mistakes that brands, especially the new ones, make is not paying enough attention to their bio. 

Your bio is often the first person people see when they land on your page. Hence it is important to ensure it contains all the pertinent information about your brand. Making a compelling bio will make it easy for more eyes to land on your product range or services.

Here are a few tips you can consider to ensure your bio is optimized.

• Make it brief and concise- too many words confuse the readers
• Add a link to your website if an
• Also, add links to your other social media accounts

Posting Poor Quality Images and Videos

Instagram is all about visuals and is flooded with stunning pictures, engaging reels, and videos. However, if you want to draw in a wider audience for your profile, having high-quality images and videos is very important.

If you are posting a picture or video of your product or service, it must be highly professional and engaging. Since people have a lot of options in terms of available content, they will easily move on to an alternative if they do not find your content up to their liking. 

Moreover, when uploading images, make sure that you follow Instagram’s guidelines and use the accurate aspect ratio.

Not Engaging with Your Following

One mistake that can greatly affect your brand image is poor engagement from your side. Interacting properly with your followers or audience to answer their queries, respond to their feedback or messages, and resharing their content can help you increase your engagement and visibility significantly.

It takes a lot of work to grow your account, and if you are a new setup trying to gain a strong foothold, you may be well aware of the struggles. One way you can boost your engagement quickly is by buying Instagram followers or likes. In this regard, third-party services offer reliable growth services, which you can leverage to enhance your presence. 

Using Hashtags Improperly

Hashtags are highly important on Instagram as they make your content discoverable. However, if you are not doing it properly, adding hashtags to your posts will not serve any purpose. 

So, when it comes to hashtags, there are multiple aspects to consider. These include using relevant hashtags and avoiding too many generic hashtags. It is also important to make your hashtags short and clear. Lastly, it is advised to avoid adding too many hashtags 

Instagram allows you to add up to thirty hashtags in a post but this does not mean you should add this many to every post. 

Generally, around three to five hashtags are sufficient for a post. People often use popular hashtags to search for a product so do some research and add relevant ones that will bring in more traffic to your profile. 

Not Having a Proper Content Strategy

If you make great content with stunning pictures and exceptionally shot and edited videos, but it is not bringing in views and engagement, your strategy may not be effective! There are a few possibilities

• You are not posting regularly
• You are posting too frequently
• You are not posting at the right times 
• Most of your content is overly promotional

Remember, it is very important to show up on Instagram; otherwise it does not take very long for the audience to forget all about you. If you want to remain relevant, post fresh and exciting content regularly. It does not mean you should post every day. It may be helpful to make a schedule and stick to it so your audience knows what to expect.

Also, experiment with different content formats and make your content entertaining, even if you are trying to promote your brand. Content that promotes your brand only sounds like a sales pitch, and the Instagram audience usually finds it boring.

Ignoring Instagram Analytics

Last but not least, one of the biggest mistakes that brands make is not paying enough attention to analytics!

If you are posting content without taking the time to check how it is affecting your growth, you may not be able to improve your strategy to boost your engagement and overall presence.

An analysis of your analytics gives you insights into how your content is performing, the optimal times for posting your content, and what form of content brings in more engagement. So, use them to your advantage and modify your strategy accordingly.

Final Thoughts

So, which of these common mistakes have you been making? We hope this post helps you identify the areas where you can focus on improving your presence on Instagram. 

While a growth service provider can help you enhance your presence quickly, it is your strategy that will enable you to ensure lasting success and continual growth on Instagram.