How to Leverage Trends for Explosive Growth on YouTube

If you want to grow your presence and get more engagement on YouTube you must stay on top of trends! 

YouTube has a massive reach and is home to varied audiences. This makes it the perfect platform for you as a creator or brand for capitalizing on the trends and increasing your presence. 

In this post, we will be exploring effective ways for leveraging trends to facilitate your growth on YouTube.

YouTube Shorts- Popularity of Short-form Content

One prominent trend that has exploded in popularity is YouTube Shorts. YouTube launched shorts to compete with Instagram Reels and TikTok and they are bringing in billions of views.

With Shorts, you can make 15-second videos that are designed to be quick and engaging. It is a great way to experiment with your content and test what your audience likes more. 

Moreover, these also enable you to catch the attention of new viewers, encouraging them to check out your full-length videos. This can then help in getting you a significant visibility boost.

A simple but effective strategy is to use Shorts as teasers for your upcoming full-length videos. This way, you can create anticipation and may also make your videos viral. 

How to use Shorts

• Keep them fun and quick-paced
• Use high-impact visuals and creativity
• Use trending music and sound effects
• Include a call-to-action to encourage viewers to subscribe or watch longer videos.

Experimenting with Long-form Content

As you work on short-form content, do not forget the tried-and-tested long-form videos! People still want content that offers depth. Longer videos, particularly when branded, can garner a large number of views and significantly boost engagement.

With long-form videos, you have more room to connect with your audience, provide detailed information, and even entertain. Be it a product review, a tutorial, or any behind-the-scenes content, these videos can help strengthen your relationship with your subscribers.

Tips for long-form videos:

• Use high-quality visuals
• Add sound effects- try animation or music to make it more dynamic and memorable.
• Incorporate an engaging storyline

Optimizing YouTube SEO

Content discoverability is largely dependent on YouTube SEO!

Use relevant keywords in your videos, titles, descriptions, and tags to improve your visibility and chances of ranking in search results. This is important if you are making content on a trending topic, as it will help place your videos at the top of search queries.

However, here is the thing! SEO is not only about the keywords. It is also about creating content that appeals to your viewers. 

Focus on answering their questions and offer them value with your content. If people find your videos helpful or entertaining, they may want to share them, which then leads to greater engagement and visibility. 

Some tips for YouTube SEO:

• Include branded keywords in your description where you deem fit
• Use trending hashtags for better discoverability
• Create a custom thumbnail to grab attention
• Consider your audience’s needs or questions when making content.

At times, despite making excellent content, it can be hard to get your content noticed. This is not uncommon, considering the intense competition on YouTube. 

In such an instance, you can consider buying YouTube subscribers or views to jumpstart your growth and trigger the algorithm to get your content noticed. Services like YouTubeStorm offer a variety of packages to cater to diverse growth needs, and you can find one that suits you as well.

Collaborating with Influencers for Broader Reach

Influencers are excellent resources for expanding your reach on not just YouTube but other social media platforms, too. When you partner with a creator who already has a large following, you can tap into their audience and introduce your content to new viewers. 

This can be done through shoutouts, cross-promotions, and joint videos. With influencer collaboration, you can elevate your brand and drive more traffic to your channel, too.

Some tips for influencer collaboration

• Look for influencers whose content is a good fit for your brand
• Find influencers who engage with your target demographic and whose audience will be interested in your content

Engaging with Your Community

YouTube is not only about content- your success also depends on the community you build over time. This can be made possible with active efforts toward growing your engagement in the form of responses to audience comments, questions, and such interactions.

Some tips for YouTube engagement

• Make your content shareable and encourage viewers to share on other platforms.
• Create call-to-action messages asking viewers to interact
• Use polls or Q&As to encourage interactions
• Give shoutouts or special mentions to show appreciation for your community

Final Thoughts

Staying on top of trends can help you grow, but consistency is necessary for sustained success. As you leverage trends to boost your presence on YouTube, remain consistent and ensure that your content is in accordance with your target audience’s interests. This will keep your channel active and thriving. 

By leveraging trends and staying consistent, you can be well on your way to success on YouTube. And if you need some assistance with growing your audience and engagement, consider using a growth service like YouTubeStorm and kick-start your growth journey.